ICON Outlet at the O2 is home to huge brands and has bought an exciting shopping aspect to the world famous entertainment venue.

Opened in 2018, ICON Outlet at the O2 is a large outlet centre based within the famous white tent of the o2 and has quickly become one of London's most exciting retail destinations.

We headed down there on a Saturday evening where it was buzzing with people attending that night's gig, after weaving through the crowds we decided to fill up on a veggie burger from the Slug and Lettuce before hitting the shops!

The ICON Outlet is to the left as you enter the O2, you won't be able to miss the rather swanky staircase that leads you up to the shops. Oh, and the array of glitter balls that decorate the ceiling on your arrival too - it’s all very Instagrammable.

What brands are at the ICON Outlet at the O2?

There are over 60 top brands to choose from all offering  up to 70% off RRP. Whether you're after a fashion fix, some new stationary or discounted make-up, you'll find it here.

Matt veered off into Levi whilst I made a beeline for Scotch & Soda and Kurt Geiger - put it this way, there was plenty to keep us both entertained.

The Cosmetic Company Store is definitely worth checking out, as you'll find Estee Lauder, MAC and Bobbi Brown all at amazing prices.

Find out all the brands you can shop at the ICON Outlet here.

What are the opening times?

Monday - Wednesday 10 - 7pm

Friday and Saturday is 10am - 8pm

Sunday 11am - 6pm

Perfect times for an after-work shop or a pre-show/gig shopping fix!

Where is the ICON Outlet?

The stop for the O2 is North Greenwich which you'll find on the Jubilee line. As soon as you're off the tube it's extremely well sign-posted and you'll walk straight into all the action.

We made the most of the late opening and watched the sun set over Canary Wharf, following our shop. It was a short stroll from all the hustle and bustle, and part of the Thames Walk.

To us, London just gets better and better; we think we know the city inside out then BAM, another cool and visit-worthy spot opens up. It’s safe to say the ICON Outlet at the O2 shopping experience is somewhere you can spend the day, so whether it’s food, drinks or fashion you fancy, get involved and enjoy!

*This experience was a PR gift but all words are our own.

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